Social media has changed the way brands relate to their customers. What’s great about this social space is it lets you address customer issues almost immediately and engage with them on a more personal level.
Most business owners know that social media management comes with challenging tasks, and it involves creating a cohesive strategy that drives results.
However, these sound very time-consuming, causing a company’s social media strategy to get pushed to the back burner. This causes a “let’s post and forget about it” mindset, which isn’t very beneficial for your brand’s growth and online presence.
In social media marketing, you can’t “just post” anything and expect rainbows, butterflies, and a massive influx of customers raving about your product.
Oh, and did we mention that your brand’s online presence is important?
Years ago, posting anything on social media might have worked. But with things like algorithms and engagement, it now requires a strategic thought process with questions like:
- How will this post elevate my brand?
- Does this post correlate with my company values?
- Is my content plan consistent?
- Do my posts have that “umph” that keeps my audience engaged and excited?
- Does my content set me apart from my competitors who are also on social media?
This is where a social media manager comes in.
You need someone whose passion lies in generating original and catchy content, keeping up with the latest trends, and so much more!
Yes, there are many components in marketing a business. But in digital marketing, social media is the biggest driver of traffic today. Even if you don’t spend much on running ads, you can still drive organic traffic with engaging content. This is why a social media manager is a valuable addition to your team.
Social media management for a business requires significant knowledge about the best practices and trends compared to using social media for personal use.
In short, managing social media for a business requires a full-time job!
What is a social media manager?
Think of your company as if it were an up and coming Hollywood star. In this comparison, your social media manager would be the public relations manager.
To get the word out, of course, you want your star to be everywhere – on billboards, brand deals, the best thing since sliced bread, the whole shebang! You want your brand to be sought after and stand out from the competition.
A social media manager represents your company on various social channels. This expert provides an identity to your brand’s name, curating and maintaining your brand’s social channels.
Out of all the hats they put on, their main tasks are:
- Strategize and execute digital marketing campaigns
- Gather and analyze results from these campaigns to see if they’re driving content
Social media managers work closely with a design team to create fresh content to give your brand that aesthetic appeal it needs and keep up with the latest trends.
The content posted by the social media manager creates connections and engagement with your audiences, prospects, and customers.
Why do you need a social media manager?
Still not convinced? Here are some reasons why a social media manager is a valuable addition to your marketing team.
Your time is precious
As a business owner or a solo entrepreneur, focusing on tasks that you aren’t particularly good at is not on the top of your to-do list. A social media manager’s job requires a hefty list of responsibilities to elevate your brand’s identity, which requires someone’s full attention.
They execute a strategy
As mentioned earlier, social media for business is entirely different from using social media for personal use. Your business needs a well-thought-out strategy to effectively work with other marketing efforts and your company’s objectives. Social media management provides brand consistency through content and communication with your audience. The motive of these strategies will generate leads, drive traffic, engagement, and sales.
They come up with fresh ideas
A vital part of social media management is keeping up with the latest trends. Have you checked Playstore or the App Store lately? Every day, there’s a new application. Social media managers are trained to adapt to changes. This goes to show that digital technology is changing every day – it’s ever-growing.
Not only is it ever-growing, but it is also very competitive. These trends and innovative ideas are used to create content that helps build customer relationships. When a social media manager posts content, they can gauge their audience’s intent. They create posts based on the different goals and pain points of your target market.
Fresh ideas give your business an edge in an ultra-competitive market and set you apart from the competition.
They monitor business performance
When implementing a strategy, it’s important to monitor its effectiveness. A social media manager tracks the various metrics found on the different social media platforms.
Aside from analyzing the traffic and engagement of your posts, they will also look at things like:
- The profile of your audience (gender, age, etc.)
- The peak hours of engagement on your posts
- The effectiveness of your calls to action
Business monitoring is essential for a social media manager to master, so you’ll know if your business is wasting resources on ineffective marketing strategies. A social media manager will adapt each approach that is put into place to improve specific metrics.
Maybe you’re looking for a social media manager or seriously considering it but don’t know what to do; our digital marketing experts are here to guide you!
Once you find an expert who fits your criteria, you can finally step back and manage your business. After a social media strategy is put in place, you will see your overall brand come to life – it is definitely worth the investment!
Virtual Champs Global offers social media marketing services to help you establish your brand’s online presence. Book a call today so we can help you develop an effective social media strategy.