Why User Experience Matters
Investing in UI/UX Drives Conversion
As we continue cancelling live events due to the pandemic, more businesses are seeing the value of investing their marketing budget on digital strategies. But not everyone has invested in their business website. According to Blue Corona, only about 64% of small businesses have a website.
With the way things have shifted, investing on a website will be a good move if you’re among that 64%. Now more than ever, customers are relying on the Internet more to get information about the products they are going to purchase.
According to KPMG International, “55% of people will search online for reviews and recommendations before making a purchase, with 47% visiting the company website, 26% checking out the physical store, and 23% of people talking with friends and family.”
But is it enough to set up a simple website?
The simple answer is Yes and No. While it’s not important to have all the bells and whistles on your website, you have to make sure that your users would have an easy time navigating through your website.
What is UI/UX?
If you’ve encountered the terms “UI/UX” before, you might have noticed that they are sometimes used interchangeably. While these two go in hand-in-hand when we talk about functionality and design, they are not the same thing.
UX, or user experience, is the overall feel of the user’s interaction with the product. When we say product, it’s not only the digital ones. This covers anything that can be designed like an office chair or a cup holder.
According to CareerFoundry, designing UX is concerned about the ease of use, quality, and efficiency.
Meanwhile, UI or user interface deals with the design and visual appearance of a digital asset. But more than dealing with design elements, this also considers how things like font style and color combinations will complement the functionality of elements like website buttons
CareerFoundry shares that designing UI aims to have an attractive, guiding, and responsive experience for users.
Dain Miller perfectly sums up the difference between the two:
Benefits of Good UI/UX
Other than having a functional and great looking website, investing in great UI and UX can do wonders for your business’s other aspects.
Establishes your brand reputation
First impressions last, and your website plays a significant role in making that. If users don’t find your website visually appealing, they won’t even bother checking it at all.
“According to Blue Corona, 75% of people have judged a company’s credibility based on its website design.”
Increase customer satisfaction
When we see a product that doesn’t look great or is not easy to use, we tend to stay away from it. The same goes for your business website. According to statistics, a single bad experience on a website makes users 88% less likely to revisit the website.
With a great UI/UX, not only do you help out your potential customers, you make sure that they will revisit your website.
Drive more traffic and retention to your website
Regardless of what industry you’re in, your competitors will offer the same products and services. Having a great UI/UX sets your website apart from the competition and makes your users stay there.
Statistics show that 39% of people will stop engaging with a website if images won’t load or take too long to load.
Get more conversions
Investing in UI/UX design helps users navigate their way through your site and lead them to conversion targets like making a purchase. By improving your customer journey with UI and UX, you’ll increase your chances of converting.
“According to Softobiz, intentional and strategic user experience can raise conversion rates by 400%!”
Even in digital spaces, we must think about how we can give our customers a pleasant experience. Investing in good UI/UX will certainly help convert users into loyal customers.
With our web development services, Virtual Champs Global can help improve your website or app’s user experience to drive up those conversions.